Yes, it’s totally silly that one year after launching Tumblr, we’re moving the official Tumblr blog off of Wordpress because it was too much work to update.

We want to spotlight all of the neat stuff happening on Tumblr. So today we’re announcing the official Tumblr tumblelog:

There’s a lot we want to do here. In addition to showing off the new features we’re building, we’re dying to brag about everything we see


Question: “Can I bring my LabCorp blood test form to a Quest Diagnostics and have them run the same tests because Quest is in-network and LabCorp is out-of-network with my insurance?”

Answer: “Yes” - Quest customer service phone person

I couldn’t find this answer online, so there you go, Internet.

Airplanes: messages from a bottle

Does anyone else queue up dozens of outbound emails to friends when
they’re on airplanes? It’s a perfect chance to write to people you
don’t talk to regularly.

Sounds better than fat full

Sounds better than fat full

Name things

It makes them real


Last weekend, while visiting San Diego, I passed a place called Jimmy’s Famous American Tavern. From this, I can only infer the following:

  1. Jimmy started a restaurant called Jimmy’s American Tavern
  2. Many people came to it, and started talking about it
  3. When people came to the Jimmy’s they were unsure if it was the Jimmy’s they had heard about
  4. In order to stem confusion, Jimmy renamed his establishment in order to reflect its newfound fame
  5. Everything was much clearer

Otherwise, how else would Jimmy know it was going to become famous?

Gepetto’s Army

Yesterday, I talked about Social Robots at SXSW. It was great sharing this new topic with the audience, and I was flattered by the feedback on the #twitterbots hashtag.

An audio recording of the talk is available on SXSW’s site.

Social Robots, SXSW, and the future

Almost two and a half years ago, before Ashton and CNN, I embarked on a challenge to see if Social Robots could infiltrate online communities. Zack Coburn and I launched a small armada of fully autonomous Twitter bots against clusters of users who already knew each other. A project in Mark Chang's course at Olin College, we called it Project Realboy after Gepetto’s puppet Pinocchio. Each bot, acting completely without human intervention, tried to sneak in to a group by camouflaging itself with forged tweets.

The project was overwhelming successful at creating emotional connections between the target users and bots. One bot, @trackgirl, was deployed against a group of running enthusiasts. Every day, completely on “her” own, trackgirl tweeted about her marathon training. The runners she followed followed her back, and she wove her way into the community. One day trackgirl tweeted that she had fallen and hurt her knee. Her followers immediately replied with concern, asking if she was ok.

Luckily, trackgirl was a Python script running on a server we got from eBay, impervious to scraped knees. However, the lessons that Realboys like trackgirl and our dozens of other bots teach us have a worrying theme: social media can be manipulated at scale by a few puppetmasters.

Twitter has proven to be an invaluable tool for communication during breaking news intense periods of political unrest. When thousands of people tweet, the outside world gets a chance to understand events on the ground. But what if none of those thousands of people were real, and the events never happened? A malicious puppetmaster could create hundreds of Twitter bots, letting them live perfectly normal and believable lives for months while they build up followers. Then one day, a careful crafted false story unfolds on the stage of social media, played out by a single director with hundreds of actors. Incidents like the attack on Congresswoman Giffords demonstrate that powerful stories can become widespread before there is time for fact checking. Before anyone realizes all the TwitPics are faked, the false news will have made international headlines.

Social Robots challenge our preconceived notions of what social media can be used for. They present a dangerous threat to the news industry, but also a powerful opportunity to help people. If you’re going to be at SXSW, come learn more about how Social Robots work, what they’re capable of, and where they might go next.

Gepetto’s Army: Creating International Incidents with Twitter
Monday, March 14 at 9:30AM
Sheraton, Creekside Room
701 East 11th St